Friday, July 15, 2011

National Ice Cream Month

"I scream you scream, we all scream for ice cream!" With most of the country dealing with heatwaves and record temps, I think July being National Ice Cream Month is the perfect time to be "screaming" for ice cream.

As a kid I loved going to Friendly's. When I was in the 6th grade I remember making the honor roll all four marking periods and the reward for doing so was movie tickets to see E.T. and then go to Friendly's afterward. I got the Royal Banana split and loved every bite.

I used to love going to the Cherry Hill Mall back in the day and getting the bubble gum ice cream in a little store next to the Woolworth's-my class of 89 folks and ole heads from the South Jersey area should remember it, if you do, let me know what your favorite flavor was!

Nowadays I'm more of a Mister Softee ice cream kind of guy. I know, I know-I know people are a little freaked out by Mister Softee because of sanitation concerns ("Where do they wash their hands?", "What about the bacteria counts?!") but to be perfectly honest, dirty or not,  the double cone with chocolate and vanilla (no sprinkles) with walnuts ROCKS!

Other than that I don't really have any favorite places to go to for an ice cream treat these days, but I'm open to suggestions, so if you know of  a place to get a good scoop with the family, let me know!

The temps are soaring, but if you get the chance this weekend, enjoy a nice cone on National Ice Cream Day, which is this Sunday-it's the perfect way to beat this ridiculous heat!

Tuesday, June 21, 2011

Upcoming Book Signings & Appearances!

Chef Aaron has been SUPER busy the past few months, hitting the road to promote Simply Done Well Done.

His next stops include an appearance on The 700 Club, June 29th (check your local listings for airtimes), where he'll be whipping up flavorful side dishes that will make your BBQ a hit....

Then on June 30th he's back in Lawrenceville, NJ for a book signing & demo at Ferguson Bath, Kitchen & Lighting. He'll be in the Miele Kitchen demoing recipes from Simply Done as well as his new line of Signature Spices. This event is free & open to the public.

Monday, May 30, 2011

Happy Memorial Day!

Just wanted to take a quick second to say THANK YOU to all our servicemen & women who sacrifice daily so we can enjoy the freedoms we have, as well as those who payed the ultimate price by protecting our freedom with their lives. Thank you also to all of our firefighters, EMS, police officers, and other first responders who protect us daily....

I hope everyone enjoyed some great food and fun with family & loved ones this weekend. I spent the weekend BBQ hopping (I think I hit around 12 in all!) My favorites were a thrown by Christine Henriquez and Lisa & Eric Hansen. I met them when I was doing some local demos, and they said I could always stop by for a bite to eat-so I surprised them this weekend when I showed up!



Both BBQ's had amazing food, and my family & I had a really good time just hanging out, enjoying the HOT weather & great people.








Speaking of my family, BOTH Justin & Jordan have been jonesing for the beach & boardwalk, so I woke them up super early this morning, packed them up in the car, and drove to Atlantic City. I think they had a good time-what do you think?


I've been on the road promoting the cookbook most of the past two months, so having the opportunity to take a break and just be at home with my family this weekend was just what I needed-even if I had to listen to Jordan's new favorite band, The Lemonade Mouth Band the entire time (smile).

-Chef Aaron-

Wednesday, May 25, 2011

Recipes from Simply Done Well Done in The Courier Post

BBQ Beef w/Pickled Slaw/Photo
by Lucy Shaeffer
For those of you in the South Jersey area, stop by your local newsstand and pick up a copy of today's Courier Post. It features recipes from Chef Aaron's cookbook, Simply Done Well Done, grilling tips & techniques, as well as some information on Play To Win Inc, Chef Aaron's nonprofit for male youth in the Camden area.

You can also read the article, find the perfect recipes for your Memorial Day or graduation cookout, and watch Chef Aaron manning the grill here.

Wednesday, May 18, 2011

Monday, May 16, 2011

Chef Aaron Partners with Aunt Jemima Frozen Breakfast

Your mornings just got better! Using recipes from his new cookbook, Simply Done Well Done, Chef Aaron has partnered with Aunt Jemima Frozen Breakfast to help you make your most important meal of the day a quick & delicious one for the whole family!



Chef Aaron & AJFB announced their partnership during a media event in NYC at the beginning of the month, with Chef Aaron debuting a few tasty recipes created exclusively for & using AJFB products. Visit their Facebook page for exclusive recipes, videos, coupons & more, and continue reading below for the official press release.


Food Network’s Aaron McCargo, Jr., Heats Up the Breakfast Table
Creates Signature Recipes for Aunt Jemima® Frozen Pancakes, Waffles and French toast and Demonstrates How Homemade Can Be Simple And Easy

Mountain Lakes, NJ – May 5, 2011 – Aunt Jemima Frozen Breakfast has teamed up with celebrity chef, Aaron McCargo, Jr., to show America why breakfast is the most important – and delicious – meal of the day.  Inspired at an early age by watching his own mom at the stove, Aaron McCargo, Jr., has since become one of Food Network’s fastest-rising stars. With the release of his new cookbook Simply Done, Well Done, McCargo is encouraging everyone to get into the kitchen to start their mornings right.

“My love of creating delicious, wholesome meals comes from years of enjoying my mom’s home cooking,” said McCargo. “I was excited to learn that Aunt Jemima Frozen Breakfast products are just like homemade and that the team making them put the same love and care into them as my mom did, and now I do, when in the kitchen.”

With the help of McCargo’s no fuss cooking techniques, the use of simple ingredients and Aunt Jemima Frozen Pancakes, Waffles and French Toast, even culinary beginners will be whipping up tasty breakfast treats while spending less time in the kitchen and more time with family and friends.

Sample recipes from Aaron McCargo, Jr., and Aunt Jemima Frozen Breakfast include:

  • Buttermilk Pancakes with Homemade Blueberry Compote: Jazz up Aunt Jemima Frozen Buttermilk Pancakes with this easy and light jam-like sauce
  • Homestyle French Toast Monte Cristo: A classic recipe simplified! Layer slices of turkey, ham and mozzarella between two slices of Aunt Jemima Homestyle French Toast for a quick and satisfying meal
  • Sun-Dried Tomato, Basil, Bacon and Gruyere Cheese Omelet: Eggs are a great complement to pancakes, waffles and French toast. Nice and light, this is a great summertime dish.

Try these great recipes from Aaron for your next breakfast – whether it’s celebrating Mother’s Day or simply kick-starting Monday morning.

These recipes, coupons for Aunt Jemima Frozen Breakfast products and more can be found at Facebook.com/AuntJemimaFrozenBreakfast. While on the page, watch the video that caught Aaron’s attention and stars three of our dedicated employees from the Jackson, TN, plant: Jennifer Franklin, Charley Schumaker and Susie Tomlinson. Learn how every batch of Aunt Jemima Frozen Pancakes is made from scratch – they use real ingredients, pour the batter on a cast-iron griddle, wait until the pancakes bubble around the edges and then flip them to fluffy perfection.

Links

Wednesday, April 27, 2011

Play to Win "Beef & Beer" Raises Big Funds for Camden Youth

Chef Aaron  and the board of directors for Play To Win, Inc. officially launched with a "bodacious" "Beef & Beer" Fundraiser at Hathaway's Restaurant in Cinnaminsion, NJ earlier this month!

Hoping to raise funds for Play to Win programs that will work to engage male youth in academic and interpersonal activities, the fundraiser drew a crowd of about 200 people, and raised nearly $10,000 to support the after-school program that will be held at Camden’s Academy Charter High School in the fall of 2011.

Hosting the event, Chef Aaron was joined by Christina Pirello of PBS’s Christina Cooks and an instructor
at The Restaurant School in Philadelphia, as well as George Kyrtatas, cookbook author of My Big Fat Greek Feast, food consultant and owner of Hathaway’s Restaurant. Patty Jackson of WDAS FM was also
present to show her support. 

Attendees were treated to a three-slider sandwich sampler,each created by Chefs Aaron, Christina & George, as well as Big Daddy's special "One and Done Cocktail", which was sold to the first 100 people in a special “Play To Win” glass.

Attendees were also able to bid on items donated from local business & sponsors during the silent auction. Hathaway’s Restaurant and the Kyrtatas family were the primary sponsors for the event donating all
the food and most of the staffing for the evening. “We are thrilled to be able to help fund this worthy
cause that will help youth in Camden stay on the right path", said Chef George. Other
donors to the event were Gallo Family Wine, Barefoot Wine, Flying Fish Beer, DJ Maki, Janice
businesses who donated raffle items.

PTW’s goal is to encourage youth to be committed to their academics as they complete their education and develop, and this event was just a start to getting PTW up and running with the after school program.The board envisions a six-week summer program and special trips to educate and expose these young men to a
world them may not know, but they can't do it without the help of the community. To make a donation,
go to www.playtowininc.org.

For to view some pictures from the event taken by the Courier Post, click here, and to see Patty Jackson's wrap up of the "Beef & Beer" visit her YouTube channel.